Sales Automation

Lead → CRM → Follow-up

A new lead hits your web form. Within seconds they are enriched, added to HubSpot, tagged by source, and receiving a personalised email — without anyone on your team lifting a finger.

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How It Works — Step by Step

Every step below runs automatically the moment a lead submits your form.

01

Web Form Submission

Typeform · Webflow · WordPress

A visitor fills in your contact or lead gen form — and the automation kicks off the moment they hit submit.

02

Lead Enrichment

Clearbit · Hunter.io · Apollo

The lead is automatically enriched — returning company name, industry, job title, LinkedIn URL, and company size. The result is a complete lead profile instead of just a name and email.

03

CRM Contact Created

HubSpot · GoHighLevel · Salesforce

A new contact is created in your CRM with all enriched data populated. The lead is tagged by source (UTM), assigned to the right owner based on routing rules, and placed into the correct pipeline stage.

04

Personalised Follow-up Sent

HubSpot · Mailchimp · SendGrid

An email is sent instantly using the lead's first name, company, and industry. A follow-up sequence begins — day 1, day 3, day 7 — with each message personalised based on the lead's profile and behaviour.

05

Sales Rep Notified

Slack · Email · SMS

The assigned sales rep receives an instant Slack message with the lead's full profile, company details, and a direct link to their CRM record — ready to reach out with full context in hand.

What This Automation Replaces

Without Automation

  • Lead sits in your inbox for hours before anyone sees it
  • Manual copy-paste into CRM — often incomplete or incorrect
  • Follow-up email written from scratch every time
  • Sales rep finds out about the lead hours or days later
  • No enrichment — rep goes in blind

With This Automation

  • Lead enriched, CRM updated, and email sent in under 10 seconds
  • CRM record fully populated with company and contact data
  • Personalised sequence starts immediately, automatically
  • Rep notified in Slack instantly with full lead context
  • Works 24/7 — even leads that come in at 2am get followed up

Want this running for your business?

We build it done-for-you, connected to your actual forms, CRM, and email platform.

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